Top 5 Film & Television Apps in the US: Q1 2021 Performance Review

In the first quarter of 2021, the Film & Television category saw significant activity among its top applications in the United States. Sensor Tower provides a detailed look into how these apps performed in terms of downloads, revenue, and weekly active users.

HBO Max: Stream TV & Movies experienced a notable increase in revenue, leaping from 3 million in the last week of December 2020 to a peak of over 8 million in the last week of March 2021. Downloads also saw an impressive surge, with a jump from 600 thousand in the first week of January to nearly 1.9 million by the end of March. Weekly active users peaked in the last week of March, reaching over 6 million.

Netflix, a long-standing leader in the streaming space, maintained a steady revenue stream, hovering around the 2 million mark throughout the quarter. Downloads remained consistent, with numbers fluctuating slightly around the 600 thousand mark weekly. Active users showed a modest increase from 32 million at the beginning of January to over 33 million by the end of March.

Disney+ saw its revenue fluctuate, with a notable peak of over 7 million in both mid-February and mid-March. Downloads remained relatively stable, with a slight increase from 700 thousand in the first week of January to over 700 thousand in the last week of March. Weekly active users experienced a significant rise, reaching over 11 million in early March.

Hulu: Watch TV shows & Movies revenue saw peaks and valleys, with the highest revenue of over 2 million occurring in late February. The app's downloads were fairly steady, with numbers around 500 thousand to 600 thousand throughout the quarter. Active users showed a gradual increase, with numbers growing from 17 million in late December to over 18 million by the end of March.

Amazon Prime Video witnessed a steady revenue trend, with a peak of over 1 million in the first week of March. Downloads saw a remarkable spike in the same week, reaching over 1 million. The weekly active users for Amazon Prime Video showed a slight upward trend, finishing the quarter with nearly 5 million active users.

For more insights into the performance of these and other applications, Sensor Tower's comprehensive data and analytics provide an in-depth understanding of app trends and user engagement.